Add to ORKGThe first part of the thesis describes the theories of international marketing. The second part deals with analysis of the company and brand Kofola at the Czech market, and summarizes the basic specifics of the company's expansion to Slovakia, Poland, Hungary and Russia. The final part is devoted to analysis of Austrian soft-drinks market and drafts a strategy for Kofola there
The master’s thesis is focused on the international marketing strategy of the expansion of a Czech c...
The main aim of this thesis is to formulate the strategy of entry of ZKL, a. s. to the Hungarian mar...
The theme of this paper is to create strategy for czech company which would like to expand to foreig...
The first part of the thesis describes the theories of international marketing. The second part deal...
The objective of this thesis is to monitor and to describe marketing strategy of Kofola company on t...
The thesis analyses the successful return of the Czech brand Kofola to the Czech market. The main ex...
Cílem této diplomové práce je kritické zhodnocení současné marketingové a komunikační strategie znač...
This diploma thesis deals with development of new international marketing strategy. The goal is to p...
Using the SWOT analysis, it was found that Kofola Plc. is in a sufficiently strong position to enter...
This thesis on "Possibilities of entrance of Finnish company on the Czech market" is focused on gath...
Vinea is a traditional Slovak brand of grape-flavoured non-alcoholic beverage. It is owned by one of...
This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy ...
The topic of the presented work deals with a research concerning the expansion of the company to the...
THE MARKETING STRATEGY OF A COMPANY LULULEMON FOR IMPLEMENTATION BRAND TO CZECH MARKET Objectives: T...
The diploma thesis deals with the proposal of the expansion strategy of a selected company on the fo...
The master’s thesis is focused on the international marketing strategy of the expansion of a Czech c...
The main aim of this thesis is to formulate the strategy of entry of ZKL, a. s. to the Hungarian mar...
The theme of this paper is to create strategy for czech company which would like to expand to foreig...
The first part of the thesis describes the theories of international marketing. The second part deal...
The objective of this thesis is to monitor and to describe marketing strategy of Kofola company on t...
The thesis analyses the successful return of the Czech brand Kofola to the Czech market. The main ex...
Cílem této diplomové práce je kritické zhodnocení současné marketingové a komunikační strategie znač...
This diploma thesis deals with development of new international marketing strategy. The goal is to p...
Using the SWOT analysis, it was found that Kofola Plc. is in a sufficiently strong position to enter...
This thesis on "Possibilities of entrance of Finnish company on the Czech market" is focused on gath...
Vinea is a traditional Slovak brand of grape-flavoured non-alcoholic beverage. It is owned by one of...
This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy ...
The topic of the presented work deals with a research concerning the expansion of the company to the...
THE MARKETING STRATEGY OF A COMPANY LULULEMON FOR IMPLEMENTATION BRAND TO CZECH MARKET Objectives: T...
The diploma thesis deals with the proposal of the expansion strategy of a selected company on the fo...
The master’s thesis is focused on the international marketing strategy of the expansion of a Czech c...
The main aim of this thesis is to formulate the strategy of entry of ZKL, a. s. to the Hungarian mar...
The theme of this paper is to create strategy for czech company which would like to expand to foreig...